adidas BOOST
CLIENT
adidas running
ROLE
Art Director
INSIGHT
Sneakerheads and runners love BOOST but they don’t know what makes it the greatest innovative footwear technology.
IDEAS
Create whimsical looping gifs using the new Ultraboost 19 to showcase the key benefits of BOOST.
Celebrate BOOST as an icon with a compilation video cut together from fan footage.
ENERGIZED COMFORT
Boost innovation is our most responsive cushioning ever, delivering incredible energy return in every step and superior cushioning and durability in all conditions.
ENERGY RETURN
The energy that goes into every step you take comes right back to you. In layman’s terms, this is the feeling of springiness, or bounciness that runners report feeling while wearing it.
CUSHIONING
Maximized to provide an incredibly smooth and comfortable run.
ALL-TEMPERATURE PERFORMANCE
Consistent in all climates. Doesn’t get too soft when it’s hot and doesn’t get too hard when it’s cold. Impervious to heat and cold.
DURABLE
Consistent performance over the lifetime of the shoe. Mile 1 feels the same amount of comfort, energy return, and springiness as Mile 1000.
PULSEBOOST HD
Featuring more biting edges for multidirectional traction on all city’s surfaces.
ADAPTIVE
Flexible foam provides smoothest transition while you’re running.
CELEBRATION OF BOOST
adidas created BOOST, but sneakerheads and runners everywhere made it an icon. This compilation video is a celebration of the fans.