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Go More Get More Challenge

CLIENT

Nike Running

ROLE

Designer

INSIGHT

New Year’s Resolutions are often lofty, without an achievable plan in place.

IDEA

Gamify running resolutions with an 8-bit Nike Epic React shoe design and a 5 month plan that ramps up to a 60K run in May.

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Those who completed all 5 months earned a Nike Lady Liberty Pin.

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