Play Your Way with Facebook Groups
CLIENT
Facebook App
ROLE
Art Director
INSIGHT
In the disabled community there is no one size fits all, everyone has their own story and their own way of playing sports.
IDEA
Elevate adaptive sport communities in Facebook Groups and show how athletes are supporting and inspiring each other to find ways to play the sports they love no matter what.
PLAY YOUR WAY WITH FACEBOOK GROUPS
​
In this campaign it was incredibly important to authentically tell these athlete's stories, not create inspiration porn or perpetuate ableist views. We accomplished this by literally handing the camera over to our athletes and asking them to capture their POV of how they play their sport. This visual approach paired with audio from athlete interviews represented the adaptive sport community in an empowering, fresh, and fierce way.
