brainwash breaks
CLIENT
Ally Layton
ROLE
Art Director
INSIGHT
Meditation is an underutilized tool that can boost creativity, and productivity.
IDEA
Launch a brand that provides on-site meditation sessions for creative professionals in offices and co-workspaces.
BUSINESS CARDS
Ally conceived brainwash breaks in a co-working space in tropical Mexico. The wave texture progresses from chaotic to calm to visualize the meditation service she provides. She wanted her brand to feel human, organic, and creative, so all of the graphic elements were hand done in textural stamps.
PHOTOGRAPHY
We took a sunny, summer afternoon to build up an asset bank for her brand's social profile and website. The images communicate both a sense of calm and energy, embodying the mental clarity a brainwash breaks session provides. We used bright natural lighting, lush plants, and a vibrant set of woo tools and wardrobe to achieve this look and feel.
