Google Hardware: Owned Social Content
Google Hardware: Black Friday/Cyber Monday
CLIENT
Google Hardware
ROLE
Art Director
INSIGHT
The masses don't know that the best place to shop for Google Hardware is Google Store.
IDEA
Create Black Friday/Cyber Monday content that mirrors the look of a display found in elevated retail shops.
Google Hardware: Gen 3 Launch
CLIENT
Google Hardware
ROLE
Art Director
INSIGHT
Product leaks (specifically the Pixel 3) spurred a lot of rumors and conversations on social around the latest Google Hardware product launch.
IDEA
Turn these real rumors into speculative content that winks at Google Hardware fans and causes even more hype leading up to the Keynote.
KEYNOTE SECOND SCREEN & WRAP-UP CONTENT
We created bite-sized content posted to social that kept followers up to date in real time and drove them to watch the Keynote. Afterwards, product-focused photography showcasing the new products and the new brand color palette were revealed.
Google Pixel + Pokémon
CLIENT
Google Pixel
ROLE
Art Director
INSIGHT
Fans of Pokémon love the franchise and want it to be real.
IDEA
Bring the Google Pixel 4 x Pokémon Wave Hello App experience into the real world.
Google Pixel 4 Interactive Features
CLIENT
Google Hardware
ROLE
Art Director
INSIGHT
Explaining the latest technical features of the Pixel 4 can be cumbersome and dry.
IDEA
Create fun and playful content that shows off the technical features in an applicable way.
Google Home + Tasty
CLIENT
Google Hardware
ROLE
Art Director
INSIGHT
Back to school season has families looking for Tasty recipes but busy hands make it hard to follow along.
IDEA
Showcase the most popular back to school Tasty recipes paired with the features of Google Home Mini that make them even easier to prep.
CHRISSY TEIGEN'S THANKSGIVING JALAPEÑO CHEDDAR CORN PUDDING
We created a Google Home + Tasty partnership video featuring Chrissy Teigen and her go-to Thanksgiving recipe. As fan service, we created a Blooper version.
Frugal with Google
CLIENT
Google Hardware
ROLE
Art Director
INSIGHT
Back to school college students are learning how to adult, how get creative with their time, energy and money. They pride themselves in finding clever solutions that allow them to get the most out of their limited resources.
IDEA
Create shoppable social posts that nod at college students’ ingenuity and show them how Google Hardware products will help them get even more out of their college experience.
